The mission of the foundation is to provide funding and support to nonprofit organizations in the United States and globally. The foundation and its Board of Directors are also directly involved in the community with innovative projects that further its mission to advance the public well-being through improved communication. The foundation encourages the development of effective ways to share ideas and knowledge and it is committed to core values of responsiveness, accessibility, fairness and involvement. Also, the foundation believes in funding organizations that have a deep level of community involvement, are led by effective leaders and tackle challenging and timely problems. Specific organizational attributes valued by the foundation are: visionary leadership, impact, sustainability, innovation, organizational strength, network of partnerships plus the population being served (thus, creating the acronym VISION+).